About 10-7 First Response
10-7 First Response was created to design and construct products for out-of-service emergency vehicle owners. The first question we get is… “What is 10-7?” A lot of people are familiar with the radio “ten code” 10-4, meaning affirmative or OK. 10-7 means “Out of Service.” Today it has grown to be the go-to stop for past and present first responders as well as those who are active in collecting and restoring emergency service vehicles and related items. Our products have been placed in museums for display, in museums for purchase, on the walls in government agency offices, accessorizing the interior of patrol cars, given as awards and who can forget, in the hands of collectors and on vintage emergency vehicles for display. We feature the most requested products to personalize. Whether you’re looking for apparel, headwear, novelty license plates, key tags, magnets, mugs or another truly unique product to personalize, we are here to help!
Giving Back to our Emergency Service Community
We want to give back to the community who has helped us and continues to help us grow. With the start of the Emergency Vehicle Online Community Headquarters, we have decided to cover initial expenses to get it up and running. For more information on this community, please visit EVOCHQ.com!
Meet Joe & Myia
10-7 First Response is a brand of DistinKtive Brands, LLC owned and operated by Joe Richardson. I am a long time car enthusiast with a strong passion for Mustangs, Broncos and former police vehicles. I have more project cars than restored cars. Always having been a Mustang guy, I am attracted to unique cars with history. In 2008, I purchased my police car – an unrestored Texas Highway Patrol 1990 Ford Mustang SSP and quickly became involved in the vintage emergency vehicle community. I learned the importance of restoring the history, not just the vehicle itself. Today, my focus is primarily on vintage emergency vehicles from my birth state, Massachusetts. You may find my wife and I at various vintage emergency vehicle or police events across the country.
Meet Myia, the person who puts up with Joe on a daily basis, the person who doesn’t mind having a living room full of business inventory (so far anyway) and the person who keeps an eye on his sanity. She is also a creative person who focuses on wood burning, painting and other art mediums. Whether it be going to a police event with a vintage police car or packaging bulk orders at home, you will rarely see them apart. When you meet one, you’ll most likely meet both!
As of late, these events have not been easy for Myia. In 2023, she was diagnosed with Functional Neurological Disorder (FND). In short, FND is an issue with the wiring of the brain. For example, when there is an issue with a computer, it is either a hardware issue or a software issue. When there is a hardware issue, someone can physically see the issue. When there is a software issue, the easiest way to fix the problem is to reinstall or reset the software, as it cannot be easily detected. FND is, in simple terms, a software issue in the brain. Her symptoms include seizures, drop attacks, knee buckling, dragging feet, tremors, jerks, twitches, facial spasms, speech issues (slurred, stuttering, and loss of speech), and cognitive issues (loss of memory, poor concentration, word-finding issues), just to name a few. All of this can happen at any time without warning. One of her triggers for seizures is flashing lights, so as you can imagine, these events are harder for her to do now. Some people, including Myia, have even developed a very rare issue in the brain called Foreign Accent Syndrome that stemmed from issues relating to FND. Currently, she is taking part in a research group to collect data to better help those diagnosed with FND.